Company: SORGEM IMR

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Research papers

Brand, style, territories

Catalogue: Ethnic Marketing 2000
Company: SORGEM IMR
Date: July 1, 2000
Authors: Danielle Greenfield, Serge Laminana

Research papers

The death of Lady Di

Catalogue: The Worldwide Internet Seminar 1998
Company: SORGEM IMR
Date: June 15, 1998
Authors: Catherine Gouttas, Jean-Maxence Granier

Research papers

Local brands, global brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Company: SORGEM IMR
Date: June 15, 1998
Author: Catherine Becker

Research papers

Hair and cosmetic products in the Japanese market

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Company: SORGEM IMR
Date: November 1, 1996
Author: Catherine Becker

Research papers

Meta consumption

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Company: SORGEM IMR
Date: May 1, 1996
Authors: M. Nussenbaum, A. Souvayre, Catherine Becker

Research papers

Bank brand equity and its applications using Fond(s) De Marque® studies

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Company: SORGEM IMR
Date: June 15, 1994
Authors: Esther Flath, Claude Charbonnier

Research papers

Towards a qualitative control of television sponsorship of television sponsorship

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Company: SORGEM IMR
Date: June 15, 1991
Authors: Daniel Bo, Yves Krief

Research papers

Global communication (French)

Catalogue: ESOMAR Congress 1989
Company: SORGEM IMR
Date: September 1, 1989
Author: Yves Krief

Research papers

Global communication

Catalogue: ESOMAR Congress 1989
Company: SORGEM IMR
Date: September 1, 1989
Author: Yves Krief

Research papers

Counselling without moralizing

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Company: SORGEM IMR
Date: June 15, 1985
Author: Eliséd Veron

Research papers

A communication audit (French)

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: SORGEM IMR
Date: June 15, 1984
Author: Yves Krief

Research papers

A communication audit

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: SORGEM IMR
Date: June 15, 1984
Author: Yves Krief