Resources Library by ANA

Continuous TV measurement through diary panels

The broadcasting industries in South East Asia are showing the same fast development as the economies. Both in methodological and data delivery terms, many of the markets have the same facilities as markets in Europe and North America. Although not...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John Kaye

June 15, 1992

A new approach to measuring the customer's relationship with the brand

The paper describes a research tool- the Conversion Model -which is now being widely used in the USA, but is still relatively unknown in Europe. Essentially what the model does is to define the people in any given universe according to their...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: Roger S. Parkyn

June 15, 1992

Customer satisfaction management in the banking sector

The purpose of this paper is to discuss the importance of the proper management of Customer Satisfaction, in a sector, such as banking, that has seen enormous development in competition over the past few years. The paper will initially examine one or...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Authors: Patrick G. M. Standen, Stefano M. Castellani

Company: Burke, Inc.

June 15, 1992

Dealers

At the and of 1990 FASA RENAULT requested a project from us on environmental beautification and animation of an area in a dealer’s showroom specialized in the youth segment responding to the following objectives: -Increase the penetration in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Alberto Hernandez Agramonte

June 15, 1992

Brand evaluation

The paper is divided into 3 parts. The first part asserts that value creation for both the consumer and the share holder is the overriding objective of commercial organisations and that brand value is a critical bench mark in measuring a company's...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Authors: Howard Barrett, Nick P. Bertolotti

June 15, 1992

Assessing marketing opportunities- The benefits of integrating the qualitative and the quantitative

The paper demonstrates, according to a step by step procedure, how research relative to a car launch was thought of, in terms of strategic objectives first, then how an approach integrating the qualitative and the quantitative was selected second, as...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Authors: Vic C. Lemmens, Joseph Khoury

June 15, 1992

Environmental concerns and the implications for pesticides

The aqrochemicals industry faces potentially serious threats from the pressures created by public opinion regarding the uses of pesticides in Great Britain. Adverse public opinion could affect employee morale within the industry, lead to tighter...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Ian G. Catchpole

June 15, 1992

Motivating the active-meter panelist

With active meter panels such as Arbitron’s ScanAmerica® service, what contact with panelists is appropriate? Phenomenological psychology, which emphasizes understanding experience as well as behavior, suggests principles of panelist contact....

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Roberta M. McConochie, James D. Peacock

Company: Nielsen

June 15, 1992

Opel case study of integrated marketing communication

The quality of the products and the level of the creative being more or less equal in the highly competitive automotive marketplace, it is essential to figure out a way to break through the media and advertising clutter today's consumer is exposed...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Dick Hage

June 15, 1992