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Research papers
Database system and its use for the pharmaceutical industry
For years researchers and documentarists are using online information systems to have access to R+Q work for worldwide patent and bibliographic information in their company or institution. Meanwhile there are a lot of information systems and...
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Karl Venker
June 15, 1983
Research papers
FARMSTAT
This paper is about the development of a series of techniques to monitor the use, by farmers, of agrochemicals and fertiliser. It describes a system which we believe to be unique, not only to Europe but to anywhere else in the world. The system...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Howard Biggs
June 15, 1983
Research papers
Finding the cube route
The paper outlines the case history of Knorr seasoning cubes in Nigeria, from initial identification of an opportunity through mix development to brand launch. It examines the contribution of research, in pinpointing and evaluating possibilities,...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: David N. Aldridge, Arthur J. Shore, Michael Willey
June 15, 1983
Research papers
Can pretesting be validated?
In talking here about pre-testing we are not concerned with decisions about budget setting or about the choice of media, or about the various aspects of campaign scheduling. We are dealing exclusively with content, the design of the advertisements as...
Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: John Downham, Tony Twyman
Company: Unilever
June 15, 1983
Case studies
The use of research in the development of tourist facilities
The paper reviews the use of research in the development of site-based tourist facilities, covering a wide variety of private and public sector operations. It firstly examines the particular features of the markets in which such facilities operate,...
Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Mary Short, Jonathan Wilkinson
June 15, 1983
Research papers
Humanistic advertising
This paper deals with the effects these models and the metaphors they represent have had on research practice. We suggest a new set of models and fresh metaphors to produce research that satisfies the needs of creative people and which more...
Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Judie Lannon, Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1983
Research papers
Inmarkt (German)
In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Klaus Mueller
Company: GfK
June 15, 1983
Research papers
