Inmarkt (German)

Date of publication: June 15, 1983

Company: GfK

Author: Klaus Mueller

Abstract:

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution was realized by means of a dialogue system which, via terminals, is in direct contact with a data bank and a method bank. We named this information system with its method of interactive utilization of market research data: INMARKT.

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