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Inmarkt (German)

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Company: GfK

Author: Klaus Mueller

Abstract:

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution was realized by means of a dialogue system which, via terminals, is in direct contact with a data bank and a method bank. We named this information system with its method of interactive utilization of market research data: INMARKT.

Klaus Mueller

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Research Papers

Inmarkt

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Klaus Mueller

Company: GfK

June 15, 1983

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Citation

Mueller, K. (1983a, June 15). Inmarkt. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/inmarkt


Research Papers

The German tourism

Catalogue: Seminar 1967: Travel and Tourism

Author: Günter Lott

 

June 15, 1967

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Citation

Lott, G. (1967a, June 15). The German tourism . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-german-tourism-


Research Papers

The German health care system

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Dieter Korczak

Company: GP Forschungsgruppe

June 1, 1994

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Citation

Korczak, D. (1994a, June 01). The German health care system. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-german-health-care-system


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Citation

Mueller, K. (1983a, June 15). Inmarkt (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-german-health-care-system