Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout the pandemic, Streetbees has discovered 5 major growth opportunities for FMCG brands. You?ll leave the discussion able to:- Understand new changes in consumer attitudes and emotions towards the home- Identify which categories saw the biggest growth for you to expand/invest into- Be inspired to present new innovations that will delight consumers in lockdown.
Using qual and quant to understand why consumers really make decisions, not why you think they do.
Using qual and quant to understand why consumers really make decisions, not why you think they do.
Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?