As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a gym to an office, bar, restaurant, cinema, and more. As people now start to get back to ?normal life, what does this mean for the home and consumers? interests?Join us on the 17th of June for a 30-minute insight with our in-house expert Bertie Lewis gain a deeper insight. We?ll cover: What the ?new normal? means for life at homeHow different markets should adapt to home lifeHow consumers' outlooks towards home care have evolved
Repeat purchase, the gold standard for any marketeer, brand manager or CMO! And one of the best ways to achieve this is through the subscription economy.By 2023, it's predicted that up to 75% of D2C brands will offer a subscription service to their customers. No wonder other brands outside of the D2C space are taking note.To stay ahead of your competition and on top of this opportunity, join our Strategic Client Director, Fiona Battle who will share:- Why there is a demand for subscription services now more than ever- How unconventional industries are adapting to subscription models to increase brand loyalty- How you can achieve repeat purchases in categories such as food, supplements, pet care and alcohol
Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout the pandemic, Streetbees has discovered 5 major growth opportunities for FMCG brands. You?ll leave the discussion able to:- Understand new changes in consumer attitudes and emotions towards the home- Identify which categories saw the biggest growth for you to expand/invest into- Be inspired to present new innovations that will delight consumers in lockdown.
Using qual and quant to understand why consumers really make decisions, not why you think they do.
Using qual and quant to understand why consumers really make decisions, not why you think they do.
Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But if people around the world shared their thoughts and actions with us, and we were to use AI and machine learning to capture them, in the moment - then couldn't help the world's biggest companies to act like a local start-up and truly understand any market...?