Resources Library by ANA

Less is more: Being deprived often brings out the best

This is a presentation that shows the power of taking something away. In a world where we are used to asking for more, while we indeed already have more, it seems almost backward. In the world of research where we ALWAYS want MORE it seems even more...

Catalogue: Congress 2015: Revelations

Authors: Vanessa Oshima, David McCaughan

October 1, 2015

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations

Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight

October 1, 2015

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it:If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition...

Catalogue: Congress 2015: Revelations

Authors: John Kearon, Tom Malleschitz

October 1, 2015

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations

Authors: Guy Perrem, Sheila Cunningham

Company: MCCP, The Planning Agency

October 1, 2015

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations

Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh

Company: InSites Consulting

October 1, 2015

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations

Authors: Niels Schillewaert, Holly Rozelle, Olesya Govorun, Tom De Ruyck, Thomas Troch

Company: InSites Consulting

October 1, 2015

The chance of a lifetime

What happens when a business hasn't shown either growth, or profit, for 10 years?This is the story of a business that was totally given up on. Teams working on it were busy trying to move to other businesses. Morale was non existent.One single piece...

Catalogue: Congress 2015: Revelations

Author: Namita Mediratta

October 1, 2015

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations

Author: Kyle Findlay

Company: KANTAR TNS Malaysia

October 1, 2015

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations

Authors: Will Goodhand, Preriit Souda, Tom Costley

Company: KANTAR TNS Malaysia

October 1, 2015