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Gen-Zurveys

Date of publication: October 1, 2015

Catalogue: Congress 2015: Revelations

Company: InSites Consulting

Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh

Abstract:

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and clients. Are we ready to embrace this young generation in research? Based on insights gathered by, and with this newest generation, we will give you a glimpse of how market research might look like in the future. Join us in our time machine and discover how to make your research future-proof.

Annelies Verhaeghe

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Katia Pallini

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Joeri Van den Bergh

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Company: InSites Consulting

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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, June 15). Gen-Zurveys. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/gen-zurveys


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Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, October 01). Gen-Zurveys. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/gen-x-today-8872