Abstract:
The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media. TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficientâa whole new way of social media monitoring was required. TNS deployed techniques not just to âlistenâ as per standard social media analysis, but to actively map networks of influence quantitatively and qualitatively, examining the interplay between furious online and offline debates. This presentation relates the campaignâs twists and turns from the perspective of the pollster, social media âgeekââand the politician: co-author Will Goodhand was campaigning for Parliament and relates the emotional rollercoaster in the corridors of power and on the UKâs streets.
This could also be of interest:
Videos
Interdependence day
Catalogue: Congress 2015: Revelations
Authors: Preriit Souda, Will Goodhand, Tom Costley
Company: KANTAR TNS Malaysia
June 15, 2015
Research Papers
The digital day
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Kate Reeve, Jane Rumble, Guy Holcroft
Companies: GfK, Ofcom
October 21, 2010
Research Papers
The longest day
Catalogue: Congress 2009: Leading The Way
Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe
Company: InSites Consulting
September 22, 2009
