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Videos
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Citation

Valente and Caballero Reinoso (2024a, April 24). Rainbow of Responses . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/rainbow-of-responses--12407


Videos
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Citation

Sciarretta, C. (2024a, April 24). Media Metrics. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/media-metrics


Videos
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Citation

Palacio, X. (2024a, April 24). Takeaways: AI Breakout Session. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/takeaways-ai-breakout-session


Videos

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
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Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/-12393


Videos

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Gentedemente, Natura & Co (Avon)
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/what-do-women-think--12386


Videos

Manuel Caro

Manuel Caro is a leading consultant in the exponential transformation of companies with more than 29 years of experience in marketing and digital business. A Systems Engineer from the Universidad de los Andes in Bogota, he has led more than 650...

Catalogue: Latin America 2024
Author: Manuel Caro
Company: MDE Consulting Group
April 24, 2024
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Citation

Caro, M. (2024a, April 24). Manuel Caro . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/manuel-caro-


Videos
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Citation

Fernandez, P. (2024a, April 24). Rainbow of Responses . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/rainbow-of-responses-


Videos
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Citation

Mociulsky, M. (2024a, April 24). Painting Tomorrow. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/painting-tomorrow


Research papers

Synthetic Responses Revolution

With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...

Catalogue: Latin America 2024
Author: Leonardo Valente
Company: LivePanel
April 24, 2024
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Citation

Valente, L. (2024a, April 24). Synthetic Responses Revolution. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/synthetic-responses-revolution