Resources Library by ANA

The adaptation of advanced modelling techniques to agricultural research and marketing

This paper takes as its thesis the argument that the dynamic changes taking place in agricultural markets and marketing offer agricultural market research a chance to enhance its worth and standing through the provision of advanced marketing aids...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Simon Chadwick

June 15, 1985

Continuous advertising check

This paper concerns the data available on the effects of advertising on farmers, through the C.P.P. (Controle Publicitaire Permanent, or Continuous Advertising Check), a B.V.A. syndicated service. Following a brief introduction, which covers the size...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Jean Michel Agostini

Company: BVA Group

June 15, 1985

Encounters in the EC politics

We live in a dynamic world. Conditions are changing all the time both in and outside the EC. Denmark and Danish agriculture who have a large foreign trade is particularly aware of this development.It demands new aims for the EC co-operation. A...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: K. A. Bustrup

June 15, 1985

Qualitative research among farmers

Based on actual examples, the subject of this paper is to demonstrate the operational value of qualitative approaches in farming research, on the condition that they are conducted by means of a teamwork relationship between the Research Agency and...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Martine Thiesse

June 15, 1985

Country ways

The original intention of "Coisas da Roga" (Country days) was to have a better understanding of the relationship between rural people in the Brazilian state of Sao Paulo - "country folks", as- they call theirselves - and the big city consumer...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Clarice Herzog, Lea Maria Chagas Cruz

Company: Ogilvy

June 15, 1985

Do words have meaning across languages and cultures?

In 'broadening the use of research' is essential to comprehend each other in direct communication and also in depth of meaning. This latter understanding- of the use of language linked with culture makes a vast difference to the collection and...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Madge Dugdale

June 15, 1985

Towards making better new product ads

This paper reviews several recently-published studies, all of which provide practitioners with some research-based guidelines on how to make more effective new product advertising. These studies begin to fill a gap which has existed in the otherwise...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: David W. Olson

June 15, 1985

Using research to measure the quality of corporate banking services

This seminar is devoted to the question of improving the quality of financial services and the topic is a timely one. For in the United States, as in Europe and around the world, the quality of service has become a key element in the competitive...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Merl W. Baker

June 15, 1985

Agricultural research in perspective and in context

Firstly the paper argues the low acceptance and low status of market research in too many of our potential client companies, posing problems of lack of funds in what is a more expensive sector to research. There is great need for education of...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: John R. M. Thom

Company: KANTAR TNS Malaysia

June 15, 1985