Abstract:

This paper concerns the data available on the effects of advertising on farmers, through the C.P.P. (Controle Publicitaire Permanent, or Continuous Advertising Check), a B.V.A. syndicated service. Following a brief introduction, which covers the size and scope of the C.P.P., it illustrates the types of data which are available in the report and how analysis over time allows one to evaluate the performance of an advertising campaign in comparison with competitors.