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Towards making better new product ads

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: David W. Olson

Abstract:

This paper reviews several recently-published studies, all of which provide practitioners with some research-based guidelines on how to make more effective new product advertising. These studies begin to fill a gap which has existed in the otherwise expansive literature on new product marketing which has developed in the past decade.

David W. Olson

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Olson, D. W. (1985a, June 15). Towards making better new product ads. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/towards-making-better-new-product-ads