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Towards making better new product ads

Date of publication: June 15, 1985

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: David W. Olson

Abstract:

This paper reviews several recently-published studies, all of which provide practitioners with some research-based guidelines on how to make more effective new product advertising. These studies begin to fill a gap which has existed in the otherwise expansive literature on new product marketing which has developed in the past decade.

David W. Olson

Author

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Citation

Olson, D. W. (1985a, June 15). Towards making better new product ads. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/grocery-new-product-developmet