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Research papers

Images under the magnifying glass

Our fundamental aim was to develop a new and more refined technique of image research which would be so simple to apply that the test persons to be questioned would not have to undergo too much strain, yet the results obtained from the interviews...

Catalogue: The European Marketing Research Review 1967
Author: Herbert Flögel
August 1, 1967
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Citation

Flögel, H. (1967a, August 01). Images under the magnifying glass. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/images-under-the-magnifying-glass


Research papers

How corporate image research is used

Over the past decade or so, managements of American corporations have been making increased use of survey research to guide decisions in the building of company reputations that will facilitate the achievement of specific corporate objectives. This...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Joseph C. Bevis
August 1, 1967
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Citation

Bevis, J. C. (1967a, August 01). How corporate image research is used. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/how-corporate-image-research-is-used


Research papers

Market research in insurance companies

In investigating the market for the services of insurance companies, the problems which market research has to solve are quite different in character from those that arise in industries which market manufactures, whether consumer or investment goods....

Catalogue: The European Marketing Research Review 1967
Author: Rolf Fröhner
August 1, 1967
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Citation

Fröhner, R. (1967a, August 01). Market research in insurance companies. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/market-research-in-insurance-companies


Research papers

The contribution of the pragmatist in the changing media research world

This paper describes the pragmatic function of Media Management in linking the theory and the practice. It discusses the type of decisions Management has to take and whether research is offering the right sort of help. It is particularly concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Robert W. Jones, Peter I. Jones
August 1, 1967
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Citation

Jones and Jones (1967a, August 01). The contribution of the pragmatist in the changing media research world. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/the-contribution-of-the-pragmatist-in-the-changing-media-research-world


Research papers

Shopping centre surveys in Great Britain

My aim in this paper is to discuss the kinds of survey research which can be helpful to town planners and those concerned with the design and building of shopping centres. In Britain this relates both to new shopping centres in places where none have...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Peggie Sharp
August 1, 1967
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Citation

Sharp, P. (1967a, August 01). Shopping centre surveys in Great Britain. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/shopping-centre-surveys-in-great-britain


Research papers

Product testing in an engineering company

The "engineering company" referred to in the title is, in fact, one of the very large American-controlled automotive manufacturers with whom I spent some time heading up the market research activity. For a researcher the unique fascination of these...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alan M. Leyshon
August 1, 1967
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Citation

Leyshon, A. M. (1967a, August 01). Product testing in an engineering company. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/product-testing-in-an-engineering-company


Research papers

Brand awareness and image in relation to purchasing behaviour

On behalf of certain Unilever marketing companies, Research Bureau conducts continuous brand image measurements under the title of the "Brand Performance Survey". This survey involves, for a given product field, some 6,000 interviews in a year with a...

Catalogue: The European Marketing Research Review 1967
Author: Michael M. Brown
August 1, 1967
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Citation

Brown, M. M. (1967a, August 01). Brand awareness and image in relation to purchasing behaviour. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/brand-awareness-and-image-in-relation-to-purchasing-behaviour


Research papers

The study of preferences in market research

This paper outlines the conventional techniques of testing preferences; it suggests that, quite apart from technical discussions about the advantages of one or other preference testing method, when more than one preference dimension is brought into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jack G. Field
August 1, 1967
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Citation

Field, J. G. (1967a, August 01). The study of preferences in market research. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/the-study-of-preferences-in-market-research


Research papers

A check on results of industrial market research

The case we should like to show to you today demonstrates the usefulness of continual research in the industrial market and also the necessity of this kind of research. It shows the value of comparing the results of different industrial studies in...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. C. G. De Buijzer
Company: NIPO
August 1, 1967
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Citation

De Buijzer, F. C. (1967a, August 01). A check on results of industrial market research. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/a-check-on-results-of-industrial-market-research