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Research reports

Decongestant concept test

The Mucron Concept Research indicated that a decongest/inhalant product, possibly in capsule form was a promising new product area. Research is now required to assess the potential of a 'day and night' decongestant, each one day strip containing six...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Decongestant concept test. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/decongestant-concept-test


Research reports

Intensive investigation of young people who open bank accounts

The specific objectives of this research were: 1. To identify psycho-economic types in this target group for the purpose of aiding communication with profitable sub-groups of young people.2. To identify those factors (i.e. marriage) which contribute...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Intensive investigation of young people who open bank accounts. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/intensive-investigation-of-young-people-who-open-bank-accounts


Research reports

Qualitative research on Yeastvite in Jamaica

Yeastvite is not available in Jamaica. There are, however, some grounds for believing that a Yeastvite concept would be acceptable to Jamaican consumers.Five concepts have been produced for the brand, and these have been recorded on tape as '...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Yeastvite in Jamaica. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-yeastvite-in-jamaica


Research reports

Report on exploratory research into snacks

Exploratory research was required in order to assess the viability of the market for frozen 'snack' products. The broad research objectives were to assess consumer attitudes towards the idea of frozen 'snack ' products and to identify the needs of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Report on exploratory research into snacks . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/report-on-exploratory-research-into-snacks-


Research reports

Report on qualitative research on Canned Desserts

Rowntree Mackintosh has developed a new instant dessert product; a fruit-flavored custard. This has been canned using an aseptic canning process.The objectives of the research reported here were to examine housewives reactions to the product when...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Report on qualitative research on Canned Desserts. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-canned-desserts


Research reports

Qualitative research on ENO in Jamaica

Eno is the minor saline brand in Jamaica, subordinate to Andrews. The general objectives of this research were to explore opportunities for promoting Eno in a'unique' way rather than confronting Andrews directly. The approaches researched were 'Hot...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Qualitative research on ENO in Jamaica. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-eno-in-jamaica


Research reports

Qualitative research on the packaging for the 'plus' fertilizer range

Plant Protection Limited (PPL) is considering abandoning photogravure printing on some or all of its garden fertilizer packs in favour of the less expensive rubber dye method. This raises a number of questions on the design of fertilizer packs in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Qualitative research on the packaging for the 'plus' fertilizer range. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-packaging-for-the-plus-fertilizer-range


Research papers

Refining methods in advertising research

The subject of this paper is the basic research on the measurement of the effect of advertising on purchasing probability at the pre- and post-test stage for all media advertising which IVE has been carrying out systematically over the last eight...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Astrid Carl-Zeep, Arthur Juchems
August 22, 1971
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Citation

Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/refining-methods-in-advertising-research


Research papers

Price research

The purpose of this present paper is to consider this and related topics in the light of the work that has so far been published. Much of it has conveniently been drawn together by Taylor and Wills in a single volume called "Pricing Strategy",...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Barry M. Hedges, Howard Biggs
August 22, 1971
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Citation

Hedges and Biggs (1971a, August 22). Price research. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/price-research