Price research

Date of publication: August 22, 1971


The purpose of this present paper is to consider this and related topics in the light of the work that has so far been published. Much of it has conveniently been drawn together by Taylor and Wills in a single volume called "Pricing Strategy", published by Staples Press in 1969. However, it does not pretend to be comprehensive, and there are many other papers on the subject prior to 1969, as well as some published since.

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