Abstract:
The purpose of this present paper is to consider this and related topics in the light of the work that has so far been published. Much of it has conveniently been drawn together by Taylor and Wills in a single volume called "Pricing Strategy", published by Staples Press in 1969. However, it does not pretend to be comprehensive, and there are many other papers on the subject prior to 1969, as well as some published since.
This could also be of interest:
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Price policy and price research (magazines)
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
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Every day low price
Catalogue: Seminar 1996: The Big Brand Challenge
Author: Judith Passingham
Company: KANTAR TNS Malaysia
June 15, 1996
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The price audit
Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Lawrence Katz, H. André Leon
 
October 26, 1987
