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Refining methods in advertising research

Date of publication: August 22, 1971

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: Astrid Carl-Zeep, Arthur Juchems

Abstract:

The subject of this paper is the basic research on the measurement of the effect of advertising on purchasing probability at the pre- and post-test stage for all media advertising which IVE has been carrying out systematically over the last eight years.

Astrid Carl-Zeep

Author

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Arthur Juchems

Author

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Progress in advertising research

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Tony Twyman

 

June 15, 1981

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Citation

Twyman, T. (1981a, June 15). Progress in advertising research. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/progress-in-advertising-research


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Police methods in the supermarket

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Christiane Schmitz-Trebeljahr, Ruthie Brandman

Company: Brandman Marketing Research & Consultancy

June 15, 2014

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Schmitz-Trebeljahr and Brandman (2014a, June 15). Police methods in the supermarket. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/police-methods-in-the-supermarket


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Unusual research for unusual advertising, mixing methods and minds

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Colin Pendry, Margaret Holmes

 

June 15, 1986

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Citation

Pendry and Holmes (1986a, June 15). Unusual research for unusual advertising, mixing methods and minds. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/unusual-research-for-unusual-advertising-mixing-methods-and-minds


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Citation

Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/unusual-research-for-unusual-advertising-mixing-methods-and-minds