Company: McKinsey & Company

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Research papers

Planting a seed for behavioral change

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Company: McKinsey & Company
Date: November 18, 2010
Authors: Takashi Takenoshita, Berangere Bragard, Vivek Banerji

Research papers

Making a difference with consumer insights

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Company: McKinsey & Company
Date: February 11, 2009
Authors: Takashi Takenoshita, Angela Spatharou, Vivek Banerji

Research papers

Do we need pragmatic polymaths to boost the qualitative research industry?

Catalogue: Qualitative 2008: Consumer Choice
Company: McKinsey & Company
Date: November 20, 2008
Author: Vivek Banerji

Research papers

60 Years: Then and now

Catalogue: Congress 2007: Excellence
Company: McKinsey & Company
Date: September 19, 2007
Authors: Charmian Tardieu, Maarten Schellekens

Research papers

Harnessing consumer insight to drive innovation

Catalogue: Innovate 2006
Company: McKinsey & Company
Date: May 10, 2006
Authors: Aunia Grogan, Vivek Banerji

Research papers

Made in Asia

Catalogue: Asia Pacific 2006
Company: McKinsey & Company
Date: March 19, 2006
Authors: Giana Eckhardt, Sunny Hahn, Myoungwha Choi

Research papers

Can continuous relationship marketing work in emerging markets?

Catalogue: Asia Pacific 2002
Company: McKinsey & Company
Date: December 1, 2002
Authors: Mike Sherman, Sungmi Chung

Research papers

Can CRM work in emerging markets?

Catalogue: Latin America 2002
Company: McKinsey & Company
Date: May 12, 2002
Authors: Mike Sherman, Sungmi Chung

Research papers

Can CRM work in emerging markets?

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Company: McKinsey & Company
Date: March 17, 2002
Authors: Sungmi Chung, Mike Sherman

Research papers

A framework for improved CRM analytics

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Company: McKinsey & Company
Date: March 17, 2002
Authors: David Harding, Edgar Ortiz

Research papers

Build strong brands and develop communications

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Company: McKinsey & Company
Date: November 1, 2000
Authors: Michael O'Donohue, Tamsin Addison