Company: BMW Group
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Research papers
The BMW Group co-creation lab
Catalogue: Innovate 2010: Innovation Detonation
Companies: HYVE, BMW Group
Date: November 16, 2010
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram
Research papers
The art of research narratives
Catalogue: Congress 2006: Foresight
Company: BMW Group
Date: June 15, 2006
Authors: Alec Bernstein, Laura Robin, Monika Zych
Research papers
Brand intelligence
Catalogue: Automotive 2006
Companies: GfK, BMW Group
Date: February 27, 2006
Authors: Alexandra Stein, Wolfgang Breyer
Research papers
The art of research narratives
Catalogue: Consumer Insights 2005
Company: BMW Group
Date: November 15, 2005
Authors: Alec Bernstein, Laura Robin, Monika Zych
Research papers
Brand contribution of car body types in the premium automotive market
Catalogue: ESOMAR Conference on Automotive Marketing 2004
Companies: GfK, BMW Group
Date: March 1, 2004
Authors: Alexandra Stein, Ralf Rodepeter
Research papers
Market research for a new car concept
Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Company: BMW Group
Date: March 30, 2003
Authors: Farrokh Suntook, Uwe Ellinghaus, Paul Strange
Research papers
Influence of brand positioning on the strengths of premium automotive brands
Catalogue: ESOMAR Automotive Marketing Conference 2002
Companies: GfK, BMW Group
Date: March 4, 2002
Authors: Uwe Ellinghaus, Alexandra Stein
Research papers
Measuring up to your own standards
Catalogue: International Automotive Marketing Conference 1994
Companies: BMW Group, Kantar
Date: June 15, 1994
Author: Nigel Topping
Research papers
