Company: Moskowitz Jacobs Inc.

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Research papers

Putting fragrance in perspective

Catalogue: Fragrance 2009: The Trends Mistral
Company: Moskowitz Jacobs Inc.
Date: June 26, 2009
Authors: Howard R. Moskowitz, Rieko Shofu, Marco Bevolo, David Moskowitz

Research papers

Learning to win

Catalogue: Congress 2008: Frontiers
Companies: Unilever, Moskowitz Jacobs Inc.
Date: September 26, 2008
Authors: Howard R. Moskowitz, Johannes Hartmann

Research papers

Where does fragrance fit into the product concept?

Catalogue: Fragrance 2007
Company: Moskowitz Jacobs Inc.
Date: November 14, 2007
Author: Howard R. Moskowitz

Research papers

How to generate global insights to create global brands

Catalogue: Consumer Insights 2007
Companies: Unilever, Moskowitz Jacobs Inc.
Date: May 7, 2007
Authors: Howard R. Moskowitz, Johannes Hartmann

Research papers

Stock market activity

Catalogue: Congress 2006: Foresight
Company: Moskowitz Jacobs Inc.
Date: September 17, 2006
Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Don Lowry

Research papers

Innovation combining art, engineering and social-economy science

Catalogue: Innovate 2006
Company: Moskowitz Jacobs Inc.
Date: May 10, 2006
Authors: Howard R. Moskowitz, Alex Gofman, Iain Bitran

Research papers

Asia: From the world's research back-office to the world's research strategic partner

Catalogue: Asia Pacific 2006
Company: Moskowitz Jacobs Inc.
Date: March 19, 2006
Authors: Howard R. Moskowitz, Alex Gofman, Kedar Sohoni, Ashwin Mittal, Daniel Moskowitz

Research papers

How can premium brands survive during an economic recession?

Catalogue: Latin America 2005
Companies: Unilever, ABACO Research, Moskowitz Jacobs Inc.
Date: October 23, 2005
Authors: Alex Gofman, Karol Sapiro, Mara Pezzotti, Renata Stefaneli, Alan Grabowsky, Howard R. Moskowitz

Research papers

Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses

Catalogue: ESOMAR Fragrance Research Conference 2005
Company: Moskowitz Jacobs Inc.
Date: May 15, 2005
Authors: Barbara Itty, Howard R. Moskowitz, Brae McDonough, Aurea Gupton

Research papers

To build, or not to build? That is the question

Catalogue: ESOMAR Panel Research Conference 2005
Companies: Luth Research, Moskowitz Jacobs Inc.
Date: April 17, 2005
Authors: Alex Gofman, Roseanne Luth

Research papers

Up to speed

Catalogue: Asia Pacific 2005
Companies: MasterCard, Moskowitz Jacobs Inc.
Date: March 13, 2005
Authors: Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Jonathan Marcus

Research papers

Steps towards a consumer-driven concept innovation machine for 'ordinary' product categories in their later lifecycle stages

Catalogue: ESOMAR Conference 2005: Innovate!
Company: Moskowitz Jacobs Inc.
Date: February 27, 2005
Authors: Howard R. Moskowitz, Kjell Oksendal, Michele Reisner, Bert Krieger