Resources Library by ANA

The researcher at the service of decision-making in collective build-up of the enterprise's project (French)

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Pierre J. Burgaud

June 15, 1986

Diamonds for men (DFM)

For many years diamonds were strictly and exclusively linked to female stereotypes. De Beers' constant research into new markets had seen in males a new area in which to develop their products. This paper shows how through continuous research...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Vanna Bonvini, Lia Colacicco

June 15, 1986

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Alfred E. Bronner

Company: Veldkamp Marktonderzoek

June 15, 1986

Changing media, evolving markets

New developments in technology provide television users with a variety of options concerning what program material to watch and when to watch it. Such changes affect not only viewer behavior but every aspect of the TV industry throughout the world....

Catalogue: Seminar 1986: New Developments In Media Research

Author: Shula Bigman

June 15, 1986

The application of the N.L.P. (Neurolinguistic Programming) to qualitative research

This paper sets out to illustrate the application of N.L.P. to qualitative research and in particular to communication. It was born a year ago from a number of factors: first and foremost the growing difficulty in learning, even by means of the...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Mimma Novelli, Gianni Fortunato

June 15, 1986

The impact of introducing a new TV audience measurement system

The following paper starts by describing the change of the Swiss media situation since the late seventies. As a consequence the system to measure TV-consumption did not suit the needs of media researchers and data users any longer. Therefore a new...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Herbert Furrer

June 15, 1986

International qualitative research

This paper outlines the most frequent and crucial problems, difficulties and misunderstandings encountered by both clients and research agencies in numerous international qualitative projects. Our point is that, while national stereotypes prevailing...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Frederique Thureau

June 15, 1986

Getting the basics right

The first part of the paper puts the case for undertaking qualitative research within a comprehensive model of consumer dynamics that cover the basics of product and brand use and choice. It discusses the role of qualitative research in going beyond...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Peter Sampson

Company: Burke, Inc.

June 15, 1986

A better understanding of quantitative results by using qualitative methods

Since differences between products are becoming smaller and smaller, also the positioning of a product has become increasingly difficult. This paper shall deal with the implications this should have for the way we do image tracking and positioning...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Robert Petrescu

June 15, 1986