Company: OMD Group

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Research papers

Progress towards media mix accountability

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Companies: Nielsen, OMD Group
Date: June 23, 2005
Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider

Research papers

Product integration: The gold behind the American Music Awards

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Company: OMD Group
Date: June 21, 2005
Authors: Beth Uyenco, Rachel Mueller-Lust

Research papers

U.F.O. (Understanding Fifties and Over)

Catalogue: ESOMAR Conference On Age 2005
Company: OMD Group
Date: January 30, 2005
Author: Jo Rigby

Research papers

Real cross media intelligence for real cross media planning

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Companies: Nielsen, OMD Group
Date: June 18, 2003
Authors: Roberta M. McConochie, Beth Uyenco

Research papers

Trash and treasures of duplication

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Companies: Nielsen, OMD Group
Date: June 9, 2002
Authors: Roberta M. McConochie, Beth Uyenco

Research papers

The end of measurement as we know it?

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Company: OMD Group
Date: June 9, 2002
Author: Andrew Green

Research papers

While we "go create" you need to "go measure"

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Company: OMD Group
Date: June 1, 2001
Authors: Tim Foley, Peter Magnani, Leigh Terry