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Citation

Gupta, P. (2024a, August 05). Mapping the Maze QA. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/mapping-the-maze-qa


Research papers

Transformative Insights: The Journey from Research in Sustainable Innovation

In a world where strategic innovation is pivotal for lasting impact, the role of market(ing) research in supporting startups on this journey is also pivotal, but many startups are skittish when it comes to investing funding towards consumer research...

Catalogue: North America 2024 - Innovation
Authors: Megan Peitz, Nitin Iyer, Harry Tannenbaum
Companies: Mill, Numerious
August 5, 2024
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Citation

Peitz, Iyer and Tannenbaum (2024a, August 05). Transformative Insights: The Journey from Research in Sustainable Innovation. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/transformative-insights-the-journey-from-research-in-sustainable-innovation


Videos
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(2024a, August 05). Bouncing Back. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/bouncing-back


Research papers

Breaking Through Internal Innovation Barriers

In today's hyper-competitive business landscape, innovation stands as the cornerstone of success and building future-proof brands. Companies across diverse industries face the relentless pressure of shifting consumer preferences, technological...

Catalogue: North America 2024 - Innovation
Authors: Karen Kraft, Ted Curtain, Ted Curtin
Companies: Johnsonville, ProdigyWorks
August 5, 2024
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Citation

Kraft, Curtain and Curtin (2024a, August 05). Breaking Through Internal Innovation Barriers. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/breaking-through-internal-innovation-barriers-12437


Videos
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Citation

Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy


Videos
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Citation

Loscher, D. (2024a, August 05). Stuck In Neutral. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/stuck-in-neutral


Videos
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Citation

Iyer and Peitz (2024a, August 05). Transformative Insights. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/transformative-insights


Videos
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Citation

Furlong, C. (2024a, August 05). FutureLens. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/future-lens


Research papers

When GenAI Meets Gen Z

Brands are successful when they can effectively convert business strategy into ideas that speak to their consumers. The ultimate prize is to be able to create game-changing concepts that capture the consumer?s imagination and bridge the gap between...

Catalogue: North America 2024 - Innovation
Authors: Adrian Terron, Swati Shankar
Company: TATA Group
August 5, 2024
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Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved October 01, 2025, from


https://ana.esomar.org/documents/when-genai-meets-gen-z