Resources Library by ANA

Gender bias in brands and business

Businesses and brands have an opportunity to grow market share by better meeting the need of both genders. However, it can be challenging to identify the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Amy Fridlund, Nikki Feld

Company: KANTAR TNS Malaysia

December 4, 2017

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries

Author: Madhumita Chakraborty

December 4, 2017

Slice it, dice it, and stitch it back together- An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Avik Halder, Elizabeth May, Harvir S. Bansal

December 4, 2017

The love story of technology + research

The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...

Catalogue: Asia Pacific 2017: Discoveries

Author: Peking Tan

December 4, 2017

Innovation and China's opportunities

From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer...

Catalogue: Asia Pacific 2017: Discoveries

Author: Chris Zhang

December 4, 2017

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Bart Langton, Pascal Bourgeat

Company: Ipsos MRBI

December 4, 2017

Your Honor, this is the future of automation

Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.

Catalogue: Congress 2017: Visionary

Authors: Annelies Verhaeghe, Katia Pallini

November 28, 2017

Tackling the EU general data protection regulation- Practical guidance for research and insights organisations

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses. You likely know what the GDPR is, but do you know how it will actually...

Catalogue: Congress 2017: Visionary

Authors: Peter Milla, Jane Attale

November 27, 2017

The future of life insurance

Based on an in-depth analysis of what ‘life’ means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

November 27, 2017