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The future of life insurance

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

Abstract:

Based on an in-depth analysis of what ‘life’ means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Claudia Furniel

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Gabriel Milanez

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Luiza Baffa

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Maisa Gennari

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The future of life insurance

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

 

September 2, 2017

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Citation

Furniel , Milanez, Baffa and Gennari (2017a, September 02). The future of life insurance. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-future-of-life-insurance


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February 1, 1985

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Kalafatelis, E. (1985a, February 01). Getting close to the customer in the life insurance industry. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/getting-close-to-the-customer-in-the-life-insurance-industry


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Why has branding failed in the U.K. insurance industry?

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

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Watters and Wright (1994a, June 15). Why has branding failed in the U.K. insurance industry?. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Furniel , Milanez, Baffa and Gennari (2017a, November 27). The future of life insurance. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/why-has-branding-failed-in-the-u-k-insurance-industry-