Back

The future of life insurance

Date of publication: November 27, 2017

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

Abstract:

Based on an in-depth analysis of what ‘life’ means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Claudia Furniel

Author

This is a long description of some author details.

Gabriel Milanez

Author

This is a long description of some author details.

Luiza Baffa

Author

This is a long description of some author details.

Maisa Gennari

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The future of life insurance

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

 

September 2, 2017

×

Citation

Furniel , Milanez, Baffa and Gennari (2017a, September 02). The future of life insurance. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-future-of-life-insurance


Research Papers

Getting close to the customer in the life insurance industry

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Emanuel Kalafatelis

 

February 1, 1985

×

Citation

Kalafatelis, E. (1985a, February 01). Getting close to the customer in the life insurance industry. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/getting-close-to-the-customer-in-the-life-insurance-industry


Research Papers

Why has branding failed in the U.K. insurance industry?

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Robert Watters, Douglas Wright

 

June 15, 1994

×

Citation

Watters and Wright (1994a, June 15). Why has branding failed in the U.K. insurance industry?. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/why-has-branding-failed-in-the-u-k-insurance-industry-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Furniel , Milanez, Baffa and Gennari (2017a, November 27). The future of life insurance. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/why-has-branding-failed-in-the-u-k-insurance-industry-