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Research papers

Business in todays Latin American society

Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...

Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
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Citation

Landers, S. (2017a, June 15). Business in todays Latin American society. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/business-in-todays-latin-american-society-9005


Videos

Getting to know a protagonist

Our journey started with trying to understand men their online world of personal care, ironically the primary expertise of women. But in the end, we uncovered many more valuable insights beyond personal care...The research provided INSPIRATIONAL,...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Nihan Sahan Eren
June 15, 2017
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Citation

Eren, N. S. (2017a, June 15). Getting to know a protagonist. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/getting-to-know-a-protagonist


Videos

How to conduct research in a virgin market (Spanish)

The presentation will be done based on the learnings of doing the first market research study done in Cuba, BrandZTM. BrandZTM is a brand valuation conducted by Kantar Vermeer's, a leading brand valuation and strategy consultancy. The methodology...

Catalogue: Latin America 2017: #IN
Author: Fernando Alvarez
June 15, 2017
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Citation

Alvarez, F. (2017a, June 15). How to conduct research in a virgin market (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/how-to-conduct-research-in-a-virgin-market-spanish-


Research papers

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
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Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence-8999


Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
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Citation

Bellani, V. (2017a, June 15). How to work on Big Data and don't die trying (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/how-to-work-on-big-data-and-don-t-die-trying-spanish-


Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Latin America 2017: #IN
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
June 15, 2017
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Citation

Garcia and Mendez (2017a, June 15). Successful snacks and shopper insights . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-


Videos

Looking for B2B research partners in Latin America

While Latin America is a strategically vital market for B2B global manufacturers across multiple industries (accounting anywhere from 8% to 30% of global sales), the amount of research work commissioned into the region has not caught up with this...

Catalogue: Latin America 2017: #IN
Authors: Anne-Laure Lebaron, Olga Adushkina, Tatiana Barakshina
Companies: Bazis, Kynetec UK Ltd
June 15, 2017
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Citation

Lebaron, Adushkina and Barakshina (2017a, June 15). Looking for B2B research partners in Latin America. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/looking-for-b2b-research-partners-in-latin-america


Videos

MENAP and the rise of person-centric measurement not audience measurement

With the advent of more robust digital platforms, marketing is moving from audience- and channel-based planning, to person-centric marketing. With this shift in focus, tools to quantify and analyse the behaviours at the individual level are required....

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Rolfe Swinton
Company: RealityMine
June 15, 2017
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Citation

Swinton, R. (2017a, June 15). MENAP and the rise of person-centric measurement not audience measurement. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/menap-and-the-rise-of-person-centric-measurement-not-audience-measurement


Research papers

Small is beautiful...and insightful too!

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN
Authors: Orlando Riebman, Juan Chasan, Pablo Cibella
Company: StatMark Group, S.A.
June 15, 2017
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Citation

Riebman, Chasan and Cibella (2017a, June 15). Small is beautiful...and insightful too!. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/small-is-beautiful-and-insightful-too-