Abstract:

While Latin America is a strategically vital market for B2B global manufacturers across multiple industries (accounting anywhere from 8% to 30% of global sales), the amount of research work commissioned into the region has not caught up with this trend, staying at 4-6% of global research sales. The proposed interactive session will feature three speakers from UK, USA, and France, who commission research in the Latin America and represent leading sector research providers in Healthcare, Construction and Agriculture. We will share the challenges we have faced while finding a reliable research partner in Latin America, and experience-based practical solutions to these challenges.