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Research papers

Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French)

The objectives of this paper are two-fold : first of all, it seeks to test a model of consumer behaviour and secondly to present a new approach to segmentation studies by using the results of the test as a guide . To this end, a survey of 352 cases...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Gilles Roehrich, Pierre Valette-Florence, Bernard Rapacchi
June 15, 1989
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Citation

Roehrich, Valette-Florence and Rapacchi (1989a, June 15). Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French). ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/combined-incidence-of-personal-values-involvement-and-innovativeness-on-innovative-consumer-behaviour-french-


Research papers

Overview

It is no news that more people in the United States are living longer than ever before and that they are relatively more vigorous at chronological ages that used to be considered old. This trend toward longer life combined with the social trends to...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rena Bartos
June 15, 1989
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Citation

Bartos , R. (1989a, June 15). Overview. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/overview


Research papers

The Produmer

The fact that certain forms of behaviour were, right from the start, labelled "consumption", while those adopting this behaviour were labelled "consumers", has had weighty consequences for the development of marketing theory. In this article, we...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Andrea Semprini
June 15, 1989
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Citation

Semprini, A. (1989a, June 15). The Produmer. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/the-produmer


Research papers

The successful aiming of communication at the new generation of retirees (French)

"NOTRE TEMPS" came into the world twenty years ago... in May 1968! Today's generation of retirees has nothing in common with that of 1968. Yet many of the economic decision-makers of 1988 when they speak of today's retirees, evoke memories of their...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gilles de Courtivron
June 15, 1989
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Citation

de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees (French). ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/the-successful-aiming-of-communication-at-the-new-generation-of-retirees-french-


Research papers

Is marketing keeping one step ahead of the changing consumer?

Today, there is a parallel demographic change occurring in Canada and the United States which, for many decades to come, will have major implications for the marketing of consumer products in these two countries. The age structures of the Canadian...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Thomas E. Muller
June 15, 1989
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Citation

Muller, T. E. (1989a, June 15). Is marketing keeping one step ahead of the changing consumer?. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/is-marketing-keeping-one-step-ahead-of-the-changing-consumer-


Research papers

Recent developments in the study of perception

Sensory perception of smell and taste treated in a broad sense, including aspects like memory and emotion, is discussed from a point of view that takes practical application in the field of market research into account. Sensory perception of smell...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: E. P. Köster
June 15, 1989
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Citation

Köster, E. P. (1989a, June 15). Recent developments in the study of perception. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/recent-developments-in-the-study-of-perception


Research papers

Retailer/supplier relationships in plastic cards and payment systems

This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Steve Worthington
June 15, 1989
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Citation

Worthington, S. (1989a, June 15). Retailer/supplier relationships in plastic cards and payment systems. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/retailer-supplier-relationships-in-plastic-cards-and-payment-systems


Research papers

Marketing to an ageing population

For Europe the major demographic change expected over the next thirty years is the growth in the proportion of the population over 50. This trend must be of importance to marketers, and this is particularly the case as there is growing evidence that...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Stephan Buck, John Gabriel
June 15, 1989
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Citation

Buck and Gabriel (1989a, June 15). Marketing to an ageing population. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/marketing-to-an-ageing-population


Research papers

Mobilizing values to slice up the market

The paper reports on a test of the model in a benchmark study done in the field of financial institutions. Respondents are categorized and grouped using the two key measures, and the predictions about them tested using a perceptual mapping technique...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Jan Hofmeyr
June 15, 1989
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Citation

Hofmeyr, J. (1989a, June 15). Mobilizing values to slice up the market. ANA - ESOMAR. Retrieved August 15, 2025, from


https://ana.esomar.org/documents/mobilizing-values-to-slice-up-the-market