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Research reports

Qualitative research into housewives languages relating to dirt, stains and grease

This research was conducted in order to explore theterminology used by women in describing different kindsof dirt, stains and marks, in order to establish new waysof presenting the benefits of Drive. Drive contains asolvent which enables it to remove...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1974
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Citation

, C. (1974a, March 12). Qualitative research into housewives languages relating to dirt, stains and grease. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-housewives-languages-relating-to-dirt-stains-and-grease


Research reports

Qualitative research on Silk Cut and reactions to the new Tar League

The second Government Tar League was announced bythe Secretary for Social Services on 5th February.This was followed by advertisements in the daily andSunday newspapers. The new Tar League Table dividesbrands into five divisions. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974
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Citation

, C. (1974a, March 11). Qualitative research on Silk Cut and reactions to the new Tar League. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-silk-cut-and-reactions-to-the-new-tar-league


Research reports

Preliminary quantitative research on tastes/odours

Consideration is being given to the introduction offlavours into cigarettes in anticipation of possibleloosening of the current restrictions in the UK andR&D has initiated experimental work. The research was required to provide some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974
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Citation

, C. (1974a, March 11). Preliminary quantitative research on tastes/odours. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/preliminary-quantitative-research-on-tastes-odours


Research reports

Qualitative research on name development for Stronghold

Qualitative research conducted in October andNovember 1973 by CRAM suggested that there is a gap inthe market for a home deodorizer product. This productshould ideally be positioned as having multi-householduse, and should be differentiated from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 9, 1974
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Citation

, C. (1974a, March 09). Qualitative research on name development for Stronghold. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-name-development-for-stronghold


Research reports

The CRAM qualitative omnibus and the CRAM qualitative monitor

Cooper Research and Marketing is one of the UK's leadingQualitative Market Research Agencies. Commencing January1974, we are supplying two important new services: 1. THE QUALITATIVE OMNIBUS, which offers interviewing space in group discussions for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1974
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Citation

, C. (1974a, March 08). The CRAM qualitative omnibus and the CRAM qualitative monitor. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/the-cram-qualitative-omnibus-and-the-cram-qualitative-monitor


Research papers

Reaction to Keg Beer (Pilot)

Following from attitudinal research carried out on behalfof Thwaites among trade and consumer respondents by CRAM(Project 1009), it was decided that the position currentlyoccupied by Star Keg should be investigated with a vieweither to relaunching...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1974
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Citation

, C. (1974a, March 06). Reaction to Keg Beer (Pilot). ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/reaction-to-keg-beer-pilot-


Research reports

Research on Birds Eye Pea advertising in the north

This research was designed to examine ideas foradvertising Birds Eye Peas in the North (Lancashire andYorkshire). Four advertising concepts/treatments wereavailable. The general objectives of this research were: 1. To indicate what types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1974
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Citation

, C. (1974a, March 02). Research on Birds Eye Pea advertising in the north . ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/research-on-birds-eye-pea-advertising-in-the-north-


Research reports

Advertising effectiveness study 3100 copier

Rank-Xerox (U.K) Ltd. launched a new, mobile copyingmachine - the 3100 - in Manchester at the beginning ofFebruary 1974. An initial advertisement ran in theCity edition of the "Guardian" at that time and arevised advertisement appeared on March 7th,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1974
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Citation

, C. (1974a, March 01). Advertising effectiveness study 3100 copier. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/advertising-effectiveness-study-3100-copier


Research reports

Qualitative research on Open Date Coding

Key Markets and Savon have planned to introduceOpen Date Coding on various foods at the end ofFebruary 1974. The research was required on responsesto Open Date Coding, and on the kinds of informationwhich consumers value in terms of freshness and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974
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Citation

, C. (1974a, February 24). Qualitative research on Open Date Coding. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-open-date-coding