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Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
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Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12620


Videos
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Citation

Kristian, P. (2024a, October 01). Unicorn, Wild Wisdom and the Ultimate Truth. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/unicorn-wild-wisdom-and-the-ultimate-truth


Videos

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024
Authors: Richard Hebditch, David Voxlin
October 1, 2024
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Citation

Hebditch and Voxlin (2024a, October 01). Navigating the Epic Journey to Net-Zero. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/navigating-the-epic-journey-to-net-zero-12603


Videos

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024
Authors: Sandrine Morel, Delphine Vantomme
October 1, 2024
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Citation

Morel and Vantomme (2024a, October 01). Closing the Empathy Gap with LOreal's Global Connect Programme. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/closing-the-empathy-gap-with-loreal-s-global-connect-programme-12621


Videos

Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024
Authors: Luiza Rossi, Romina Odorico, Tiago Cunha
October 1, 2024
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Citation

Rossi , Odorico and Cunha (2024a, October 01). Future Back. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/future-back-12623


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Citation

Blades, F. (2024a, October 01). Seeing the Light. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/seeing-the-light


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Citation

Verbiest, S. (2024a, October 01). Youth marketing works. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/youth-marketing-works


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Citation

Cohen and Duhard (2024a, October 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies--12636


Videos
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Citation

Olthof, C. (2024a, October 01). Couldn't Care less: Our Brains Reflexive Response to Brands. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/-couldn-t-care-less-our-brains-reflexive-response-to-brands