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Videos

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024
Authors: Melanie Castro-Kelly, Kristin Hickey
October 1, 2024
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Citation

Castro-Kelly and Hickey (2024a, October 01). The Winged Goddess of Victory. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/the-winged-goddess-of-victory-12613


Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
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Citation

Sprague, Evans, Reid and McCandless (2024a, October 01). Audio Alchemy. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/audio-alchemy-12618


Videos

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
October 1, 2024
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Citation

Mundrey, R. (2024a, October 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/-12610


Videos

ESOMAR Foundation

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). ESOMAR Foundation. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/esomar-foundation-12616


Videos
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Citation

Worthge, S. (2024a, October 01). Man vs. Machine. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/man-vs-machine


Videos
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Citation

Ming, V. (2024a, October 01). The Future of Human Potential. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/the-future-of-human-potential


Videos

A 21st Century Euphrosyne

Why does the world need more joy?We are more connected than ever before, with advances in smart technology meaning that we have the world at our fingertips?we can converse with people on the other side of the world in seconds. Wireless internet is...

Catalogue: Congress 2024
Authors: Paul Hudson, Andrew Cannon
October 1, 2024
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Citation

Hudson and Cannon (2024a, October 01). A 21st Century Euphrosyne. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/a-21st-century-euphrosyne-12574


Videos

Unlock the Value of Your Demand Spaces

In this presentation, we will explore how social trend intelligence is enabling leading brands to unlock the potential and maximize the return on their Demand Space investments by making them dynamic and actionable

Catalogue: Congress 2024
Author: Allison James
Company: Black Swan Data
October 1, 2024
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Citation

James, A. (2024a, October 01). Unlock the Value of Your Demand Spaces. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/unlock-the-value-of-your-demand-spaces


Videos

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024
Authors: Cole Patterson, Michael Patterson
October 1, 2024
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Citation

Patterson and Patterson (2024a, October 01). Modern Day Prometheus. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/modern-day-prometheus-12631