This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. It provides advice on the best way to ask predictive questions and the best techniques for conducting predictive research. This paper shows the results of six months worth of ground-breaking research which we hope will open up the research industry towards understanding this topic.
Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on participant engagement. Very little is understood about the impact of these factors. Is it more important to focus on the quality of the survey design or the intrinsic quality of the panel? Should researchers worry more about speeders, liars, or authenticating identity? Is demographic balance of the panel or its source more important? Should researchers focus on question design to make research more engaging or the psychology of the respondent? How do all these factors vary country by country?
The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater depth last year. We examined the theory behind game-play, and looked at how it was being used in other fields, with the aim of discovering how we could integrate this thinking more effectively into our surveys. .This presentation assesses the impact that gamification could have on market research.
As a result of the Asian crisis in 1998 and the Global Financial Crisis (GFC) in 2008, there is increasing speculation that 'Globalisation' may have stalled. Regardless, do developed and developing nations actually benefit (or suffer) from globalisation? Some have argued that globalisation has created 'imbalance' between nations, and the GFC was the zenith of speculation in financial and property markets. Others have concluded that the world is organised around regions such as Europe, North America and Asia, thus making a case for 'regionalisation'
Research conducted in the United States and Europe confirms that consumers are twice as receptive to communications while they are waiting (derval, 2007). this approach is called wait marketing, because consumers consider advertising in that specific context as entertaining. a tV commercial, for instance, will be remembered by 7% of consumers when viewed at home. the same ad will be remembered by 27% of consumers when they see it in the doctorâs waiting room. Discover how brands can effectively leverage wait marketing in online communities and interact with their target customers via SLIC, the Second Life Interview Corner an immersive, congruent and open interview sofa.