Resources Library by ANA

The role of prior decision constraints

When purchasing high involvement consumer durables such as new cars, consumers are assumed to progress through the following stages: Problem or Need Recognition; External Search; Alternative Evaluation; Purchase or Choice; Outcomes or Postpurchase...

Catalogue: International Automotive Marketing Conference 1994

Authors: Girish Punj, Richard Brookes

June 15, 1994

How to forecast the European crop rotation and its economic consequences

In 1993 B.V.A. and A.I.G.C. (Agro Industries et Grandes Cultures) pooled their experiences to offer their clients an economic observation during the 1st year of the CAP Reform. B.V.A. survey was conducted in 7 European countries. The sample was...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Sylvie Darier, Emmanuel Gras

Company: BVA Group

June 15, 1994

Measuring up to your own standards

BMW (GB) Limited has been conducting Customer Satisfaction studies among new car buyers in Great Britain for about eight years. The prime objective of these studies has been to assess the strengths and weaknesses of both the product and the service...

Catalogue: International Automotive Marketing Conference 1994

Author: Nigel Topping

Companies: BMW Group, KANTAR TNS Malaysia

June 15, 1994

Media research: From Jurassic Park to 2001+

This paper considers how media research should develop in the context of the changes affecting the major media. It describes the major influences and concerns which are having an impact on the mass consumer media and highlights the limitations of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Roger Gane, Tony Twyman

June 15, 1994

Agriculture as a part of society

Agriculture as a part of society (as well as the agricultural industry and preferably the communication chain within the agricultural industry) must rethink its role. In the field of crop protection, for example, we find that the market in West...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Clemens Große Frie

June 15, 1994

Andrex comes out of the closet

This paper deals with brand extensions. It looks at one of the largest brands in the UK and how it has been extended in four separate ways. It looks at the rationale for each extension and the problems that each one faced. Using the research...

Catalogue: Seminar 1994: Building Successful Brands

Authors: Adrienne Yentis, Julian R. Bond

June 15, 1994

The potential for direct delivery in the asset finance market

This paper presents some of the key findings from a qualitative research project conducted by NOP Corporate and Financial on behalf of Lombard Business Finance. The overall objective of the research presented in this paper was to determine the...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Nick Watkins, Lucy Baker

June 15, 1994

The relationship between primary producers and the processing sector

This paper employs a business-to-business relationship marketing perspective to investigating and quantifying the relationship between Australian grain growers and an agribusiness food processing firm. The next section provides the conceptual...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Michael O'Keeffe

June 15, 1994

Efficient consumer response

The purpose of this presentation is to discuss a new movement that will affect consumers world-wide in the next few years. It is an area where research is at the very heart of decision making in companies. This movement is called Efficient Consumer...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: James Rose

Company: Nielsen

June 15, 1994