The relationship between primary producers and the processing sector

Date of publication: June 15, 1994

Abstract:

This paper employs a business-to-business relationship marketing perspective to investigating and quantifying the relationship between Australian grain growers and an agribusiness food processing firm. The next section provides the conceptual framework on strategic networks and business-to-business relationships; section 3 outlines the methodology; section 4 summarises the main results; and section 5 discusses the implications of the results and directions for further research.

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