Resources Library by ANA

Simulator design for more efficient tv media buying: Eat 1

The project EAT 1 is the result of managing the existing information to give useful and easy information. Nowadays, there are lots of information produced by media that professionals have to evaluate after to get some conclusions. Media normally...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Carmen Montero

June 15, 1991

Successes of Western products in the Japanese market

The prevailing belief is that Japan’s markets are protected from the entry of foreign competition by a host of complex barriers. These range from conventional trade barriers such as tariffs and quotas on the import of certain items and complex...

Catalogue: Conference 1991: International Marketing Research

Author: Susan P. Douglas

June 15, 1991

The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity

Germany was and still is a print media market. How much longer, if at all, will it remain a print media market? Their pattern of advertising expenditures varied only marginally during the two decades before 1985 the beginning of private commercial TV...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: Rolf Speetzen

June 15, 1991

Q2 R2 or: Quantifying the qualitative with real reliability

The study's purpose: to pinpoint problems with reliability and validity of particular survey questions. Subjectivity is thus associated with a lack of reliability and validity. Now obviously, objective scientific research has to concern itself very...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Marten Brouwer

June 15, 1991

A little chopping might save the trees

Direct marketing is increasing in popularity as a means of selling to the consumer and business customer, it is nevertheless one of the most wasteful and ineffective forms of marketing. Direct marketers talk glibly of 2% effective rates from a...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Author: David Pring

June 15, 1991

The role of research in developing Europeanwide corporate communications

Industrial organizations are increasingly being faced with the challenge of deciding how best to communicate - on a European-wide basis - not just with their customers, suppliers, and shareholders, but with a wider audience of stakeholders. These...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Richard Beswick, David Smith

Company: DVL Smith Ltd

June 15, 1991

Methods of radio audience measurement comparing interview and diary techniques

Within the scope of the ARD Method Test the standard instrument of radio listener research in the FRG, daily-routine survey, according to the pattern of Media Analysis '90 was tested against two versions of diary: diary with or without coverage of...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Gerhard Franz

June 15, 1991

Approaches to tracking the impact of national destination advertising

The approach adopted to assessing the effectiveness of national destination advertising, where the final sale is not made in an easily measured fashion, should ideally be multi- facetted. In the case of major changes in advertising campaigns made by...

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Ciaran Tuite

June 15, 1991

Developments in youth tourism in recent decades and their impact on the youth hostel movement In Europe

The Youth Hostel movement had become world-wide by the 1960’s. It had at this time a near monopoly of organised international Budget Youth Tourism, on the basis of providing simple accommodation without frills for travelling youth. At some time...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: John Parfitt, Andrew Chinneck

June 15, 1991