Simulator design for more efficient tv media buying: Eat 1

Date of publication: June 15, 1991

Author: Carmen Montero

Abstract:

The project EAT 1 is the result of managing the existing information to give useful and easy information. Nowadays, there are lots of information produced by media that professionals have to evaluate after to get some conclusions. Media normally think that the volume of information is more important than the quality of this information.The media strategists needs tools which allows him to get quality information from the amount of daily information... EAT 1 becomes then, an essential tool for the simulation of situations, tendencies analysis and evaluation of buying opportunities.

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