Resources Library by ANA

Vision Y

In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source and two-way relationship with the Millennial...

Catalogue: Congress 2014: What Inspires?

Authors: Simona Sbarbaro, Giuseppe Tonolini

September 10, 2014

'Power of laughter'

In 2012, Comedy Central undertook a major international study called ‘Comedy Across Borders’. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier

Company: GfK

September 10, 2014

French government: Nudge me tender

Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...

Catalogue: Congress 2014: What Inspires?

Authors: Richard Bordenave, Eric Singler, Etienne Bressoud, Françoise Waintrop

Company: BVA Group

September 10, 2014

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?

Authors: Marcin Penconek, David Hood

Company: Nielsen

September 10, 2014

Our lips are sealed

This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...

Catalogue: Congress 2014: What Inspires?

Authors: David Penn, Suzanne Lugthart

Company: Conquest

September 10, 2014

Research that sparks

For research to be inspiring, it shouldn’t only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...

Catalogue: Congress 2014: What Inspires?

Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek

Company: InSites Consulting

September 10, 2014

The way of insight beyond technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...

Catalogue: Congress 2014: What Inspires?

Authors: Takashi Takenoshita, Vivek Banerji, Melissa Dagless

Companies: Insight Dojo, Shionogi

September 10, 2014

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?

Authors: Maria Domoslawska, Heather Dougherty, Mark Canada

September 10, 2014

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?

Authors: Dirk Ziems, Sami Wong

Company: concept m research + consulting GmbH

September 10, 2014