For research to be inspiring, it shouldnât only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for research to become more inspiring? Things often go wrong before research has even begun. The issue goes further than simply inspiring the clients. In qualitative research participants are too often not engaged, resulting in lower participant satisfaction and less inspiring participant contributions. How can we fully engage participants in online ethnographic, maximising the inspiration potential?