Resources Library by ANA

The value of "yes and" for market research

Businesses are increasingly using design thinking as their innovation platform. Theatré based improv consists of short scenes usually constructed from a predetermined game, structure, or idea. Improv or improvisation skills and principles can...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Author: Lee Ryan

April 17, 2012

A changing role of agency

In China, the social welfare field is experiencing initial development and many domestic social welfare foundations and corporations lack experience in their brand propositions. This presentation provides a case study to illustrate how a market...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Wen Fan, QingQing Qiu, Yao Shi

April 17, 2012

Making sense of conversations

Marketing academics and practitioners struggle to understand the impact of social structure and context on WOM flow. Understanding is fundamental, not just to the WOM industry worldwide, but for all Market Researchers to contribute in understanding...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Scott Taylor, Lars Groeger

April 17, 2012

Optimising advertising ROI

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic principles of TV advertising response implied by the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Author: Keith Spencer

Company: Ipsos MRBI

April 17, 2012

Research World (March/April 2012)

Innovating, Inspiring Asia! In this issue we explore where the region is going and what the next opportunities will be.

Catalogue: Research World 2012

Author: ESOMAR B.V.

April 15, 2012

Global research transition

This paper illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers' decision making journey within the air care category. A quantitative study with...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Jenna Alexandre, Corrine Sandler

March 26, 2012

Growth in global consumer markets

This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

March 26, 2012

Next please - Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this paper demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results delivered...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jan Lajka

March 26, 2012

Insight into poverty

Crisis is a word increasingly repeated in every day discourse. This results in a growing number of people experiencing situations previously reserved for the low segment: a sense of uncertainty, of having limited influence on one's own fortunes, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Beata Gers, Katarzyna Gawlik

Company: KANTAR TNS Malaysia

March 26, 2012