A changing role of agency

Date of publication: April 17, 2012

Abstract:

In China, the social welfare field is experiencing initial development and many domestic social welfare foundations and corporations lack experience in their brand propositions. This presentation provides a case study to illustrate how a market research company would strategically cooperate with its client in brand building beyond traditional research methods and application, and further discusses the market agency's changing role in the new Chinese market.

  • PDF
  • This could also be of interest