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Research papers

Selling beyond belief

Personal belief systems supported by social and community norms challenge the success of social campaigns to change traditional attitudes and behaviors, especially when the campaigns attempt to transport the values of developed countries to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Mohamed Wafai, Jehan El-Tigi
January 1, 1994
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Citation

Wafai and El-Tigi (1994a, January 01). Selling beyond belief . ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/selling-beyond-belief-


Research papers

Business development constraints and opportunities in the Middle East

Assuming a minimum of peace and political stability can be achieved in the Middle East, free-market economic strategies should be implemented. These should include, among others, privatisation programs of State enterprises, coupled with development...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: André Baladi
January 1, 1994
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Citation

Baladi, A. (1994a, January 01). Business development constraints and opportunities in the Middle East. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/business-development-constraints-and-opportunities-in-the-middle-east


Research papers

Research as a tool for achieving advertising that works

This paper attempts to show the role research is capable of playing in the process of advertising development - once the brand proposition and positioning have been firmed up. It presents a basic model for research in the advertising development...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: D. Kashyap, John S. Pawle
Company: Unilever
January 1, 1994
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Citation

Kashyap and Pawle (1994a, January 01). Research as a tool for achieving advertising that works. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/research-as-a-tool-for-achieving-advertising-that-works


Research papers

Problems of conducting research in difficult markets

In various countries in the Middle East, there are numerous problems facing marketing research, which are hindering and affecting the overall quality of research. Some of these problems relate to lack of understanding of marketing research, others to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Loula Zaklama
Company: RadaResearch & Public Relations Company
January 1, 1994
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Citation

Zaklama, L. (1994a, January 01). Problems of conducting research in difficult markets. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/problems-of-conducting-research-in-difficult-markets


Research papers

Faites vos jeux... Casino De La Vallee- Saint Vincent

This paper presents in a certain elements of the story of the development of the marketing plan of the leading European casino. It first describes the crisis which led casino management to discover the need for a marketing approach to business, and...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Federico Minoli, Antonio Valente
September 1, 1993
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Citation

Minoli and Valente (1993a, September 01). Faites vos jeux... Casino De La Vallee- Saint Vincent. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/faites-vos-jeux-casino-de-la-vallee--saint-vincent


Research papers

How computer aided design and presentation of concepts speeds up the product development process

This paper presents a new technology, IdeaMap, designed to accomplish 4 objectives: a) Significantly increase the scope of elements that one can investigate to build improved concepts, b) Improve the speed at which the consumer data is analyzed and...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Derek C. Martin, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
September 1, 1993
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Citation

Martin and Moskowitz (1993a, September 01). How computer aided design and presentation of concepts speeds up the product development process. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/how-computer-aided-design-and-presentation-of-concepts-speeds-up-the-product-development-process


Research papers

Quality in confidence

This paper is a methodological case history describing research amongst callers to the UK's National AIDS Helpline; a telephone service which offers confidential and anonymous advice on issues related to HIV and AIDS, 24 hours a day, 365 days a year....

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Katharine Taylor, Simon J. Orton
September 1, 1993
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Citation

Taylor and Orton (1993a, September 01). Quality in confidence. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/quality-in-confidence


Research papers

Customer satisfaction: Its relationship with the Japanese way of total quality control

One of the elements in Japan's economic success following World War II was the introduction and development of Quality Control. The Japanese way of dealing with QC activities is unique in that it involves participation of all members of the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Kazuo Kobayashi
September 1, 1993
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Citation

Kobayashi, K. (1993a, September 01). Customer satisfaction: Its relationship with the Japanese way of total quality control. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/customer-satisfaction-its-relationship-with-the-japanese-way-of-total-quality-control


Research papers

Staff research and total quality management

This paper essentially covers two specific areas: The first half, by virtue of two Case Studies, looks at employee surveys conducted within a Total Quality context. The second looks at findings of staff research making comparisons across different...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Ruth McNeil
September 1, 1993
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Citation

McNeil, R. (1993a, September 01). Staff research and total quality management. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/staff-research-and-total-quality-management