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Problems of conducting research in difficult markets

Date of publication: January 1, 1994

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

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Author: Loula Zaklama

Abstract:

In various countries in the Middle East, there are numerous problems facing marketing research, which are hindering and affecting the overall quality of research. Some of these problems relate to lack of understanding of marketing research, others to the culture of the various countries in the region, and yet others, to government controls and restrictions. This paper outlines some major problems facing the research industry in the region.

Loula Zaklama

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Citation

Zaklama, L. (1994a, January 01). Problems of conducting research in difficult markets. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/expanding-markets-in-eastern-europe