Company: Google

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Videos

Searching for new equilibrium in a post-Covid world

Catalogue: Asia Pacific 2020 - Insights Festival
Company: Google
Date: November 2, 2020
Author: Vandana Chamaria

Research papers

Passive measurement: Path to purchase

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: Google, Nielsen
Date: November 2, 2020
Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia

Research papers

Driving consumers' brand perception and engagement

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: Google, INTAGE HOLDINGS Inc.
Date: November 2, 2020
Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida

Research papers

Designing innovations differently in the digital environment

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: IPSOS, Quantum Consumer Solutions Pvt Ltd, Google
Date: November 2, 2020
Authors: Charu Mullick, Krishnendu Dutta, Deepti Chandna, Aftab Kaushik, Disha Wanchoo, Rashmi Lohkna

Research papers

From accountability to incrementality

Catalogue: Insights Festival 2020
Company: Google
Date: September 15, 2020
Author: Minh Nguyen

Videos

From accountability to incrementality

Catalogue: Insights Festival 2020
Company: Google
Date: September 14, 2020
Author: Minh Nguyen

Videos

New ways of measuring success

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
Date: September 8, 2019
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres

Research papers

New ways of measuring success

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: Netquest, The Cocktail Analysis, Google, RTVE (Corporación de Radio y Televisión Española)
Date: September 8, 2019
Authors: Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia, Pablo Pérez

Research papers

Internet Saathi: Building a digital India for all

Catalogue: Asia Pacific 2019
Companies: Google, Kantar
Date: May 22, 2019
Authors: Matthew Beal, Ashley Woods

Videos

Taking advantage of Google technology to measure media

Catalogue: Seminar 2016: Media Return on Investment
Company: Google
Date: June 15, 2016
Author: Lanier Pietras