Resources Library by ANA

Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Iwan Murty, Godo Tjahjono

Company: Ipsos MRBI

June 15, 2016

Sound research

How SONOS boosted its growth trajectory by leveraging a universal structure modeling

Catalogue: Congress 2016: #WOW

Authors: David Feick, Frank Buckler

June 15, 2016

Connecting with consumers: A new way of plugging in

When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this way of connecting is inherently limited unless we...

Catalogue: Congress 2016: #WOW

Author: Nikki Lavoie

June 15, 2016

Delighting the shopsumer in the instant gratification world (Spanish)

Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...

Catalogue: Latin America 2016: Research Renovation

Author: Edwin Taborda

June 15, 2016

Insights 2020: How to build an insights engine

In today's highly dynamic business landscape, customer centricity has become the key competitive advantage. In this case, customer centricity refers to the deep understanding of your customers' needs and being able to fulfill them better than anyone...

Catalogue: Congress 2016: #WOW

Author: Mario Simon

June 15, 2016

Look who's talking?!

Twitter celebrates its 10th anniversary this year and it has rapidly become part of our everyday language; hashtags are everywhere, from the menu at your local restaurant to the evening news. But - exactly how has Twitter impacted our culture and the...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Sara Picazo Lutton, Cecily Long

Companies: Flamingo, Twitter

June 15, 2016

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit

Company: Nielsen

June 15, 2016

Measuring B2B content marketing with LinkedIn

B2B marketers ranked content marketing as the number one initiative that will have the most impact on their business in 2016 (Regalix, 2016). With the move towards content marketing in B2B continuing, the question of measurement becomes increasingly...

Catalogue: Seminar 2016: Media Return on Investment

Author: Jennifer Brett

June 15, 2016

Myths VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Dangjaithawin Anantachai

Company: INTAGE HOLDINGS Inc.

June 15, 2016