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Research reports

Country Market Research 2019: Italy

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
November 6, 2019
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Citation

B.V., E. (2019a, November 06). Country Market Research 2019: Italy. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/country-market-research-2019-italy


Research reports

Country Market Research 2019: Kenya

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
November 6, 2019
×

Citation

B.V., E. (2019a, November 06). Country Market Research 2019: Kenya. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/country-market-research-2019-kenya


Research reports

Country Market Research 2019: Caribbean

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
November 6, 2019
×

Citation

B.V., E. (2019a, November 06). Country Market Research 2019: Caribbean. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/country-market-research-2019-caribbean


Research reports

Country Market Research 2019: Norway

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
November 6, 2019
×

Citation

B.V., E. (2019a, November 06). Country Market Research 2019: Norway. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/country-market-research-2019-norway


Videos

Beyond Qual and Quant

Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and analytics and lowering cost. The study presented here, demonstrate the...

Catalogue: ESOMAR Smart Data Lab
Author: Connie Zhang
November 4, 2019
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Citation

Zhang, C. (2019a, November 04). Beyond Qual and Quant. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/beyond-qual-and-quant-10971


Videos

Whoo needs research? Whoozini.com does!

'Whoozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: ESOMAR Smart Data Lab
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
November 4, 2019
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Citation

Mukherjee and Roy (2019a, November 04). Whoo needs research? Whoozini.com does!. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/whoo-needs-research-whoozini-com-does--10972


Videos

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: ESOMAR Smart Data Lab
Author: Samantha Bond
November 4, 2019
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Citation

Bond, S. (2019a, November 04). The new rules of attraction. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/the-new-rules-of-attraction-10973


Research papers

New market research mobile app to facilitate new product development & innovation

Whozini.com, a start-up from USA, wanted to launch a social media mobile app. Being techie, they already had a product in mind and wanted to directly go into MPV Phase. The challenge was to show the value and contribution of an exploratory phase...

Catalogue: ESOMAR Smart Data Lab
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy
November 4, 2019
×

Citation

Mukherjee and Roy (2019a, November 04). New market research mobile app to facilitate new product development & innovation. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/new-market-research-mobile-app-to-facilitate-new-product-development-innovation


Research papers

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: ESOMAR Smart Data Lab
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods
November 4, 2019
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Citation

Salgado-Montejo, Velasco, Spence, Maya and Woods (2019a, November 04). Consumer understanding in the age of entrepreneurship. ANA - ESOMAR. Retrieved June 17, 2025, from


https://ana.esomar.org/documents/consumer-understanding-in-the-age-of-entrepreneurship-10975