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Videos

Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: PepsiCo, Mega Research
April 24, 2024
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Citation

Porcari, Zarate , Vizcaino and Erdei (2024a, April 24). Acting on the Unsaid . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/acting-on-the-unsaid--12382


Videos

Kick off

ESOMAR leadership sets the tone for the final day of the conference

Catalogue: Latin America 2024
Author: Ray Poynter
Company: ESOMAR
April 24, 2024
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Citation

Poynter, R. (2024a, April 24). Kick off . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/kick-off-


Videos
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Citation

Poynter, R. (2024a, April 24). AI Taskforce. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/ai-taskforce


Videos

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024
Author: Carolina Perrot
Company: UUEVO
April 24, 2024
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Citation

Perrot, C. (2024a, April 24). In Dubious Battle. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/in-dubious-battle-12394


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Videos

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
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Citation

Caballero Reinoso , C. (2024a, April 24). Revolutionising Voter Decision-Making. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/revolutionising-voter-decision-making-12387


Research papers

Editorial

Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in...

Catalogue: Latin America 2024
Author: Pedro Fernandez Ayala
Company: AB InBev
April 24, 2024
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Citation

Fernandez Ayala, P. (2024a, April 24). Editorial. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/editorial-12364


Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


Videos
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Citation

Bretcha and Triana (2024a, April 24). Opening & Welcome. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/opening-welcome-12396