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Videos

Multi-platform Internet measurement- The indispensable ignition

The vital ignition for the development of the advertising and research industry in the CEE region is multi-platform communication and its measurement. Internet slowly becomes a traditional medium, but it gets a new meaning considering its complexity....

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marta Klepka
June 15, 2012
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Citation

Klepka, M. (2012a, June 15). Multi-platform Internet measurement- The indispensable ignition . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/multi-platform-internet-measurement--the-indispensable-ignition-


Videos

Ceremony: The 65th annual Congress Awards

Presentation of the congress awards for the categories: - Best case history;- Best methodological paper; - Best paper overall.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Dieter Korczak, Finn Raben
June 15, 2012
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Citation

Korczak and Raben (2012a, June 15). Ceremony: The 65th annual Congress Awards . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/the-65th-annual-congress-awards-


Videos

Global research transition

This presentation illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers’ decision- making journey within the air care category. A quantitative...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Corrine Sandler, Jenna Alexandre
June 15, 2012
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Citation

Sandler and Alexandre (2012a, June 15). Global research transition. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/global-research-transition-7831


Videos

Next Please: Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jan Lajka
June 15, 2012
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Citation

Lajka, J. (2012a, June 15). Next Please: Online game for bank tellers. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/next-please-online-game-for-bank-tellers


Videos

From terabytes to archetypes

This presentation shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers’ motivations and inhibitions within...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Simon Patterson, Alexander Erofeev
Company: QRi Consulting Ltd.
June 15, 2012
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Citation

Patterson and Erofeev (2012a, June 15). From terabytes to archetypes. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes-7829


Videos

How cool brands stay hot in CEE

Joeri Van den Bergh, Author of How Cool Brands Stay Hot. Branding to Generation Y (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Joeri Van den Bergh
June 15, 2012
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Citation

Van den Bergh, J. (2012a, June 15). How cool brands stay hot in CEE. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/how-cool-brands-stay-hot-in-cee


Videos

What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jean-Marc Leger, Christian Bourque
Company: Leger
June 15, 2012
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Citation

Leger and Bourque (2012a, June 15). What if the world could vote in the US election?. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/what-if-the-world-could-vote-in-the-us-election-


Videos

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
June 15, 2010
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Citation

Liu and Wildner (2010a, June 15). Measuring emotions. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/measuring-emotions-7572


Videos
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Citation

(1970a, January 01). Congress 2022 Introduction by Committee Chair. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/congress-2022-introduction-by-committee-chair