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Multi-platform Internet measurement- The indispensable ignition

Date of publication: June 15, 2012

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Marta Klepka

Abstract:

The vital ignition for the development of the advertising and research industry in the CEE region is multi-platform communication and its measurement. Internet slowly becomes a traditional medium, but it gets a new meaning considering its complexity. Mobile, video, social media... during this presentation you will see that not only online measurement in CEE is well, but it also sets global trends. You'll learn about the regional internet landscape and about the development of the industry, which just a decade ago was at the beginning of its fascinating journey.

Marta Klepka

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Klepka, M. (2012a, June 15). Multi-platform Internet measurement- The indispensable ignition . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/changing-the-internet-audience-measurement-standard