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Research papers

Future Back

The direction in which society evolves?encompassing cultures, behaviours and businesses?resonates across all facets of life, influencing financial, emotional, intellectual and even spiritual realms. Recognising these behavioural trends not only aids...

Catalogue: Congress 2024
Authors: Luiza Rossi, Romina Odorico, Tiago Cunha
Companies: Alexandria Group, The Coca-Cola Company
January 1, 1970
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Citation

Rossi , Odorico and Cunha (1970a, January 01). Future Back. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/future-back


Research papers
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Citation

Cohen and Duhard (1970a, January 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-


Research papers

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
Companies: Sentient Decision Science, Amazon
January 1, 1970
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Citation

Sprague, Evans, Reid and McCandless (1970a, January 01). Audio Alchemy. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/audio-alchemy