Abstract:

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for example, who rely mainly on visual perception when creating three-dimensional products or situations. This paper describes effective ways of achieving a more graphically orientated presentation of results, against the background of a completed research project. A dear conception of the research process is particularly important for the employment of video technology. The question of how to structure the report around the various types of media used is also discussed.