Abstract:
This paper describes a research study conducted for a Canadian University to investigate the student choice process. The paper presents the methodology and the findings of this study and illustrates how such findings can be used to: 1) establish corporate image strategies for universities; 2) define target groups within student segments; and 3) develop a more effective communications strategy.
Research Papers
Marketing in the undergraduate curriculum
Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
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Consumer usage patterns of the Internet and traditional media
Catalogue: Seminar 1998: Towards Total Communications Strategies
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Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
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