Developing a corporate image for a university

Date of publication: June 15, 1981

Abstract:

This paper describes a research study conducted for a Canadian University to investigate the student choice process. The paper presents the methodology and the findings of this study and illustrates how such findings can be used to: 1) establish corporate image strategies for universities; 2) define target groups within student segments; and 3) develop a more effective communications strategy.

  • PDF
  • This could also be of interest