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Developing a corporate image for a university

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: John H. Church, David W. Gillingham

Abstract:

This paper describes a research study conducted for a Canadian University to investigate the student choice process. The paper presents the methodology and the findings of this study and illustrates how such findings can be used to: 1) establish corporate image strategies for universities; 2) define target groups within student segments; and 3) develop a more effective communications strategy.

John H. Church

Author

This is a long description of some author details.

David W. Gillingham

Author

This is a long description of some author details.

Research Papers

Marketing in the undergraduate curriculum

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Michael J. Baker

 

June 1, 1976

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Citation

Baker, M. J. (1976a, June 01). Marketing in the undergraduate curriculum . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/marketing-in-the-undergraduate-curriculum-


Research Papers

Consumer usage patterns of the Internet and traditional media

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Jane H. Mulligan

 

October 20, 1998

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Citation

Mulligan, J. H. (1998a, October 20). Consumer usage patterns of the Internet and traditional media. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/consumer-usage-patterns-of-the-internet-and-traditional-media


Research Papers

Teaching research methods through secondary analysis

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Ada W. Finifter

 

September 1, 1973

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Citation

Finifter, A. W. (1973a, September 01). Teaching research methods through secondary analysis. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/teaching-research-methods-through-secondary-analysis


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Citation

Church and Gillingham (1981a, June 15). Developing a corporate image for a university. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/teaching-research-methods-through-secondary-analysis